International Marketing and Export Management
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Edition: 5th edDescription: xxii, 666 pages : illustrations (some color), color mapsISBN: 9780273686347; 0273686348 Subject(s): Export marketing -- ManagementDDC classification: 658.848Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.848 ALB (Browse shelf(Opens below)) | Available | 010630 |
Includes index
1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.
"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.
There are no comments on this title.