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The complete e-commerce book : design, build & maintain a successful Web-based business

by Reynolds, Janice.

Edition: 2nd Edition.Material type: Text Text Publication details: San Francisco : CMP Books, ©2004Availability: Items available for loan: 1 Call number: 658.84 REY.

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 2nd Edition.Material type: Text Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: 1 Call number: 658.8 SCO.

The one-day marketing plan : organizing and completing a plan that works

by Hiebing, Roman G | Cooper, Scott W.

Edition: 3rd editionMaterial type: Text Text Publication details: New York : McGraw-Hill, ©2004Availability: Items available for loan: 1 Call number: 658.8 HIE.

Interactive Services Marketing

by Fisk,Raymond P | John, Joby | J.Grove, Stephen.

Edition: 3rd editionMaterial type: Text Text Publication details: Boston : Houghton Mifflin Company, 2008Availability: Items available for loan: 1 Call number: 658.8 FIS.

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success :

by Schultz, Mike | Doerr, John E.

Material type: Text Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: 1 Call number: 658.8 SCH.

The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof

by Stephenson, James | Thurman, courtney.

Edition: 2nd ed.Material type: Text Text Publication details: [Irvine, Calif.] : Entrepreneur Press, ©2007Availability: Items available for loan: 1 Call number: 658.8 STE.

The marketing plan : how to prepare and implement it

by Luther, William M.

Edition: 3rd ed.Material type: Text Text Publication details: New York : American Management Association, 2001Availability: Items available for loan: 1 Call number: 658.802 LUT.

Global marketing management

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: Text Text Publication details: New Jersey: John Wiley & sons, 2011Availability: Items available for loan: 1 Call number: 658.8 KOT.

Business Marketing: Text and Cases

by Havaldar, Krishna K.

Edition: 3rd editionMaterial type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2010Availability: Items available for loan: 1 Call number: 658.8 HAV.

Essentials of marketing

by Brassington , Frances | Pettitt, Stephen.

Material type: Text Text Publication details: Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, ©2005Availability: Items available for loan: 1 Call number: 658.8 BRA.

Understanding digital marketing : marketing strategies for engaging the digital generation

by Ryan, Damian | Jones, Calvin.

Material type: Text Text Publication details: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: 1 Call number: 658.872 RYA.

The ultimate guide to a successful business website : the non-technical person's handbook for hiring a web designer and managing the creation, design and e-marketing of a business web site

by Oconnor, Jason.

Material type: Text Text Publication details: Waltham, MA : Brandon Oak Pub., ©2008Availability: Items available for loan: 1 Call number: 658.84 OCO.

Business-to-business marketing : strategies and implementation

by Michel, Daniel.

Material type: Text Text Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 BUS.

Marketing strategy and management.

by Baker, Michael John.

Edition: 4th Edition.Material type: Text Text Publication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 BAK.

Contemporary strategic marketing /

by Brennan, Ross | Baines, Paul | Earneau, Paul | Bos, Lynn.

Edition: 2nd ed.Material type: Text Text Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 CON.

Supply chain management : strategy, planning, and operation

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi : Dorling Kindersley, 2010Availability: Items available for loan: 2 Call number: 658.5 CHO, ...

Marketing management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th Edition. (Global Edition)Material type: Text Text Publication details: Harlow : Pearson Education, 2012Availability: Items available for loan: 2 Call number: 658.8 KOT, ...

Marketing Management : A South Asian Perspective

by Kotler, Philip | Keller, Levin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th editionMaterial type: Text Text Publication details: New Delhi Dorling Kindersley 2013Availability: Items available for loan: 3 Call number: 658.8 MAR, ...

Marketing : an introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 7th edition.Material type: Text Text Publication details: New Delhi : Dorling Kindersley , c2005Availability: Items available for loan: 1 Call number: 658.8 ARM.

Consumer behavior /

by Kanuk, Leslie Lazar | Schiffman, Leon G | Wisenblit, Joseph.

Edition: 10th ed.Material type: Text Text Publication details: New Delhi : Dorling Kindersley, c2010Availability: Items available for loan: 1 Call number: 658.8342 CON.

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