Mass communication theory : Foundations, ferment, and future.
Material type: TextPublication details: Australia : Thomson, 2006Edition: 4th EditionDescription: xix, 412 p. : illustrationsISBN: 9788131501924 ; 8131501922Subject(s): Mass media -- PhilosophyDDC classification: 302.2 Summary: MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movementItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 302.2 BAR (Browse shelf(Opens below)) | Available | 011909 |
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302 SHA Social Psychology | 302.05 SOC Social psychology 97, 98 | 302.07 PAN Teaching Communication | 302.2 BAR Mass communication theory : Foundations, ferment, and future. | 302.2 KAT Advanced Communication System | 302.2 LIT Theories of human communication | 302.2 STE Communicating interpersonally : a social construction approach. |
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MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
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