The complete idiot's guide to marketing basics
Material type:
TextPublication details: New Delhi: Prentice-Hall, ©1997, 1998Description: xx, 428 p.: illustrationsISBN: 9788120314146; 812031414XSubject(s): MarketingDDC classification: 658.8 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
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Main Library Reference | Reference | 658.8 WHI (Browse shelf(Opens below)) | Available | 006419 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 658.8 SUL Retail marketing | 658.8 SUT Key concepts in marketing | 658.8 WES The Marketing plan : a practitioner's guide. | 658.8 WHI The complete idiot's guide to marketing basics | 658.8 WIL Profitable customers : how to identify, develop and retain them | 658.8 WOO Essential guide to marketing planning | 658.8 WOR Marketing Operations 1999-2000 |
Including Glossary & Index.
pt. 1 Marketing by the book. --
pt. 2 Marketing environment. --
pt. 3 Product and pricing strategies. --
pt. 4 Distribution. --
pt. 5 Advertising and sales promotion. --
pt. 6 Selling. --
pt. 7 Everything else.
The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.
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