Normal view MARC view ISBD view

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan.

By: Elliott, Richard HContributor(s): Percy, Larry | Pervan, SimonMaterial type: Text

TextPublication details: Oxford : Oxford University Press, ©2015Edition: Third editionDescription: xi, 334 pages : color illustrationsISBN: 9780198704201 (paperback); 0198704208 (paperback)Subject(s): Product management | Brand name products | Strategic planning | Brand name products | Product management | Markenpolitik | MarketingstrategieDDC classification: 658.827

Contents:

SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS

Summary: This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.827 ELL (Browse shelf(Opens below))	Available		016063

Total holds: 0

Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.82 BLY Marketing Communication	658.82 FIL Marketing Communications: Engagements, Strategies and Practice	658.827 Creating powerful brands in consumer, service, and industrial markets	658.827 ELL Strategic brand management /	658.827 GOB Emotional branding : the new paradigm for connecting brands to people	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KNA The Brandmindset	Next

Previous edition: 2011.

SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS

This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.

There are no comments on this title.

to post a comment.