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Marketing in practice, 1999-2000

by Kelley, Gill | Hyde, Mike.

Material type: Text Text Publication details: New Delhi, Mumbai, Chennai : Viva Books Private Limited, 2000Availability: Items available for loan: 1 Call number: 658.8 KEL.

Marketing Operations 1999-2000

by Worsam, Mike.

Material type: Text Text Publication details: New Delhi: Viva Books, 2000Availability: Items available for loan: 1 Call number: 658.8 WOR.

Principles of marketing /

by Palmer, Adrian.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2000Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 PAL.

The complete idiot's guide to marketing basics

by White, Sarath.

Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1997, 1998Availability: Items available for loan: 1 Call number: 658.8 WHI.

The Marketing plan : a practitioner's guide.

by Westwood, John.

Edition: 2nd Edition.Material type: Text Text Publication details: New Delhi : Kogan page, 1999Availability: Items available for loan: 1 Call number: 658.8 WES.

Global Marketing Strategies

by Jeannet, Jean- Pierre | Hennessey, Hubert D.

Edition: 2nd ed.Material type: Text Text Publication details: Mumbai: Jaico Publishing House, [2001?]Availability: Items available for loan: 1 Call number: 658.848.

Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: Text Text Publication details: New Delhi: Prentice-Hall of India, 2001Availability: Items available for loan: 1 Call number: 658.8 KOT.

Principles of Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 8th editionMaterial type: Text Text Publication details: New Delhi: Prentice-Hall of India 1999Availability: Items available for loan: 1 Call number: 658.8 KOT.

Global marketing management

by Keegan, Warren J.

Edition: 5th Edition.Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1995, 2000Availability: Items available for loan: 1 Call number: 658.848 KEE.

Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E.Jerome | Brogowicz, Andrew A.

Edition: 17th Edition.Material type: Text Text Publication details: Illinois : Richard D.Irwin,Inc, 1981Availability: Items available for loan: 1 Call number: 658.8 MAC.

Marketing in the New Era: Combating Competition in a Globalizing Economy

by Panwar, J.S.

Material type: Text Text Publication details: New Delhi: Response Books, 1997Availability: Items available for loan: 1 Call number: 658.8 PAN.

Marketing services : competing through quality

by Berry, Leonard L | Parasuraman, A.

Material type: Text Text Publication details: New York : Toronto : Free Press ; Maxwell Macmillan Canada ; ©1991Availability: Items available for loan: 1 Call number: 658.8 BER.

Professional services marketing

by Morgan, Neil.

Material type: Text Text Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: 1 Call number: 658.8 MOR.

Effective marketing

by Hingston, Peter.

Material type: Text Text Publication details: London ; New York : Dorling Kindersley, 2001Availability: Items available for loan: 1 Call number: 658.8 HIN.

Marketing to the Retail Trade

by Randall, Geoffrey.

Material type: Text Text Publication details: Oxford : Butterworth heinemann, ©1990Availability: Items available for loan: 1 Call number: 658.8 RAN.

Strategic Marketing Plan: The 12 ‘P’ Model

by Madanayake, Ranjan.

Material type: Text Text Publication details: Ratmalana: Vishva Lekha, 2002Availability: Items available for loan: 1 Call number: 658.8101 MAD.

Marketing strategy : the challenge of the external environment

by Mercer,David.

Material type: Text Text Publication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998Availability: Items available for loan: 1 Call number: 658.8 MER.

Marketing research

by Luck, David J | Rubin, Ronald S.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1999Availability: Items available for loan: 1 Call number: 658.83 LUC.

The fundamentals and practice of marketing

by Wilmshurst, John.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi ; VIVA BOOKS , 1999Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.8 WIL.

Marketing: An Introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 5th ed.Material type: Text Text Publication details: New Delhi: Addison Wesley Longman, 2000Availability: Items available for loan: 1 Call number: 658.8 ARM.

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