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Integrated advertising, promotion, and marketing communications /

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi. : Dorling Kindersley, c2010Availability: Items available for loan: 1 Call number: 659.1.

Services marketing :

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th ed.Material type: Text Text Publication details: New Delhi : McGraw-Hill Irwin, c2013Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 SER.

Principles of marketing: A South Asian Perspective

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y | Haque, Ehsan Ul.

Edition: 13th ed.Material type: Text Text Publication details: New Delhi Dorling Kindersley c2010Availability: Items available for loan: 74 Call number: 658.8 PRI, ... Not available: Checked out (1).

CRM :

by Baran, Roger J | Galka, Robert J.

Material type: Text Text Publication details: New York, NY : Routledge, 2013Availability: Items available for loan: 1 Call number: 658.802 BAR.

The essentials of marketing research

by Lawrence Silver...[et al.] | Silver, Lawrence S | Wrenn, Bruce.

Edition: 3rd ed.Material type: Text Text Publication details: New York : Routledge, 2013Availability: No items available.

The essentials of marketing research

by Lawrence Silver...[et al.] | Silver, Lawrence S | Wrenn, Bruce.

Edition: 3rd ed.Material type: Text Text Publication details: New York : Routledge, 2013Availability: Items available for loan: 2 Call number: 658.83 ESS, ...

The complete idiot's guide to Twitter marketing /

by Petersel, Brett | Schindler, Esther.

Material type: Text Text Publication details: New York, N. Y. : Alpha, c2012Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.872 PET.

Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph.

Edition: Eleventh edition.Material type: Text Text Publication details: New Delhi Dorling Kindersley 2015Availability: Items available for loan: 1 Call number: 658.8342 SCH.

International marketing and Export management

by Albaum, Gerald S | Duerr, Edwin.

Edition: 7th Ed.Material type: Text Text Publication details: New Delhi ; Dorling Kindersley, 2013Availability: Items available for loan: 1 Call number: 658.848 ALB.

E-marketing /

by Strauss, Judy | Frost, Raymond.

Edition: 6th ed.Material type: Text Text Publication details: Boston : Pearson/Prentice Hall, c2012; New Delhi PHI Learning 2012Availability: Items available for loan: 3 Call number: 658.872 STR, ...

E-marketing /

by Strauss, Judy | Frost, Raymond.

Edition: 6th ed.Material type: Text Text Publication details: New Delhi : PHI Learning, c2012Availability: No items available.

International marketing /

by Cateora, Philip R | Salwan, Prashant | Graham, John L.

Edition: 14th ed.Material type: Text Text Publication details: New Delhi McGraw-Hill Education, c2008Online access: Click here to access online Availability: Items available for loan: 3 Call number: 658.84 CAT, ...

A dictionary of marketing /

by Doyle, Charles.

Series: Oxford paperback referenceMaterial type: Text Text Publication details: Oxford ; New York : Oxford University Press, c2011Online access: Click here to access online | Click here to access online Availability: Items available for reference: Not for loan (1) Call number: 658.8003 DOY.

Handbook on research in relationship marketing /

by Morgan, Robert M | Parish, Janet Turner | Deitz, George.

Material type: Text Text Publication details: Cheltenham : Elgar, c2015Availability: Items available for loan: 1 Call number: 658.812 HAN.

Marketing management /

by Czinkota, Michael R | Kotabe, Masaaki.

Edition: 2nd ed.Material type: Text Text Publication details: Cincinnati : South-Western College Pub., c2001Availability: Items available for loan: 1 Call number: 658.8 CZI.

Supply chain management :

by Chopra, Sunil | Meindl, Peter.

Edition: 5th ed.Material type: Text Text Publication details: Pearson : Pearson, c2013Availability: No items available.

Supply chain management :

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 5th ed.Material type: Text Text Publication details: Pearson : Pearson, c2013Availability: Items available for loan: 1 Call number: 658.5 CHO.

English for marketing & advertising /

by Gore, Sylee.

Series: Oxford business English | Express seriesMaterial type: Text Text Publication details: Oxford ; New York : Oxford University Press, c2007Availability: Items available for loan: 1 Call number: 428.2024 GOR.

Services marketing :

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text Publication details: Boston : Prentice Hall, c2011Availability: Items available for loan: 1 Call number: 658.8 LOV.

Electronic commerce /

by Schneider, Gary P.

Edition: Eleventh Edition.Material type: Text Text Publication details: Australia : Cengage Learning, [2015]Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.054678 SCH.

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