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Marketing financial services

by Meidan, Arthur.

Material type: Text Text Publication details: Basingstoke, Hampshire : Macmillan Business, 1996Availability: Items available for loan: 1 Call number: 658.15 MEI.

Global marketing management

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: Text Text Publication details: New Jersey: John Wiley & sons, 2011Availability: Items available for loan: 1 Call number: 658.8 KOT.

Marketing made simple

by Elvy, B.Howard.

Series: Made Simple BooksMaterial type: Text Text Publication details: London : Heinemann, 1977, ©1982Availability: Items available for loan: 1 Call number: 658.8 ELV.

Marketing management : a European perspective

by Norgan,Susan.

Material type: Text Text Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, ©1994Availability: Items available for loan: 1 Call number: 658.8 NOR.

Marketing : theory and practice

by Baker, Michael J.

Edition: 3rd ed.Material type: Text Text Publication details: London : Macmillan, 1995Availability: Items available for loan: 1 Call number: 658.8 MAR.

The Marketing Book

by Baker, Michael J.(Editor).

Series: The marketing seriesEdition: 4th EditionMaterial type: Text Text Publication details: New Delhi: Oxford : Vikas Publishing House, Butterworth Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAR.

Business Marketing: Text and Cases

by Havaldar, Krishna K.

Edition: 3rd editionMaterial type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2010Availability: Items available for loan: 1 Call number: 658.8 HAV.

Collaborating with customers to innovate : conceiving and marketing products in the networking age

by Prandelli, Emanuela | Swahney, Mohanbir | Verona, Gianmario.

Material type: Text Text Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2008Availability: Items available for loan: 1 Call number: 658.575 PRA.

Internet marketing : integrating online and offline strategies

by Mary Lou Roberts.

Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill/Irwin, ©2003Availability: Items available for loan: 1 Call number: 658.84 ROB.

Marketing your services : a step-by-step guide for small businesses and professionals

by Putman, Anthony O.

Material type: Text Text Publication details: New York : Wiley, c1990Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 2 Call number: 658.8 PUT, ...

Financial services marketing : an international guide to principles and practice

by Ennew, Christine | Waite, Nigel | Waite, Róisín.

Edition: 3 Edition.Material type: Text Text Publication details: New York : Routledge, 2018Availability: Items available for loan: 1 Call number: 332.10688 ENN.

Global marketing / by Kate Gillespie and David Hennessey.

by Gillespie, Kate | Hennessey, Hubert D.

Edition: 4th edition.Material type: Text Text Publication details: New York : Routledge, 2016Availability: Items available for loan: 1 Call number: 658.84 GIL.

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