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Marketing : principles & perspectives

by Bearden , William O | LaForge, Raymond W | Ingram, Thomas N.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Chicago : Irwin, ©1995Availability: Items available for loan: 1 Call number: 658.8 BEA.

Kotler on marketing : how to create, win, and dominate markets

by Kotler, Philip.

Material type: Text Text Publication details: New York : Free Press, ©1999Availability: Items available for loan: 1 Call number: 658.8 KOT.

International Encyclopaedia of Marketing

by Bhambra, A.S. (Editor) | Chaudhary, A.K. (Editor).

Material type: Text Text Publication details: New Delhi : Anmol Publications, 1998Availability: Items available for reference: Not for loan (5) Call number: 658.8003 INT, ...

Stage four strategic management accountancy and marketing practical elements

by Harvey, M.

Material type: Text Text Publication details: New Delhi : Viva Books Private Limited, c1999, 2000Availability: Items available for loan: 1 Call number: 658.1511 HAR.

Marketing Environment 1999-2000

by Oldroyd, Mike.

Material type: Text Text Publication details: New Delhi: Viva Books, c1999, 2000Availability: Items available for loan: 2 Call number: 658.8 OLD, ...

International marketing strategy 1999-2000

by Fifield, Paul | Lewis, Keith.

Material type: Text Text Publication details: Oxford : New Delhi : Butterworth-Heinemann, Viva Books, 1999, 2000Availability: Items available for loan: 3 Call number: 658.848 FIF, ...

Integrated marketing communications 1999-2000.

by Yeshin, Tony.

Material type: Text Text Publication details: New Delhi: Viva Books, 2000Availability: Items available for loan: 3 Call number: 658.8 YES, ...

Marketing management.

by Kotler, Philip.

Edition: 10th Edition, The Millennium Edition.Material type: Text Text Publication details: New Delhi, Upper Saddle River, New Jersey : Prentice-Hall of India, ©2000Availability: Items available for loan: 4 Call number: 658.8 KOT, ...

The Marketing Book

by Baker, Michael J.(Editor).

Series: The marketing seriesEdition: 4th EditionMaterial type: Text Text Publication details: New Delhi: Oxford : Vikas Publishing House, Butterworth Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAR.

The Oxford textbook of marketing

by Blois, Keith.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: 2 Call number: 658.8 OXF, ...

Meeting customer needs

by Smith, Ian.

Series: Institute of Management seriesEdition: 2nd ed.Material type: Text Text Publication details: Oxford ; Institute of Management Foundation, 1997Availability: Items available for loan: 1 Call number: 658.8343 SMI.

Principles of marketing /

by Palmer, Adrian.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2000Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 PAL.

The complete idiot's guide to marketing basics

by White, Sarath.

Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1997, 1998Availability: Items available for loan: 1 Call number: 658.8 WHI.

International marketing Management

by Jain, Subhsh C.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi: CBS Publishers & Distributors, c1990Availability: Items available for loan: 2 Call number: 658.8 JAI, ...

Strategic marketing

by Cravens, David W.

Series: Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text Publication details: Boston : . Irwin/McGraw-Hill, ©2000Availability: Items available for loan: 1 Call number: 658.802 CRA.

The Marketing plan : a practitioner's guide.

by Westwood, John.

Edition: 2nd Edition.Material type: Text Text Publication details: New Delhi : Kogan page, 1999Availability: Items available for loan: 1 Call number: 658.8 WES.

Marketing challenges : cases & exercises

by Lovelock, Christopher H | Charles B.Weinberg.

Series: McGraw-Hill series in marketingEdition: 3rd editionMaterial type: Text Text Publication details: New York : McGraw-Hill, ©1993Availability: Items available for loan: 1 Call number: 658.8 LOV.

Consumer Behavior and Marketing Strategy

by Peter, J. Paul | Olson, Jerry C.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th editonMaterial type: Text Text Publication details: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: 1 Call number: 658.8342 PET.

Marketing, principles & perspectives

by Bearden,William O | Laforge, Raymond W | Ingram, Thomas N.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill, ©2001Availability: Items available for loan: 2 Call number: 658.8 BEA, ...

Global marketing management

by Keegan, Warren J.

Edition: 5th Edition.Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1995, 2000Availability: Items available for loan: 1 Call number: 658.848 KEE.

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