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Integrated marketing communications 1999-2000.

by Yeshin, Tony.

Material type: Text Text Publication details: New Delhi: Viva Books, 2000Availability: Items available for loan: 3 Call number: 658.8 YES, ...

Marketing management.

by Kotler, Philip.

Edition: 10th Edition, The Millennium Edition.Material type: Text Text Publication details: New Delhi, Upper Saddle River, New Jersey : Prentice-Hall of India, ©2000Availability: Items available for loan: 4 Call number: 658.8 KOT, ...

The Marketing Book

by Baker, Michael J.(Editor).

Series: The marketing seriesEdition: 4th EditionMaterial type: Text Text Publication details: New Delhi: Oxford : Vikas Publishing House, Butterworth Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAR.

The Oxford textbook of marketing

by Blois, Keith.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: 2 Call number: 658.8 OXF, ...

Meeting customer needs

by Smith, Ian.

Series: Institute of Management seriesEdition: 2nd ed.Material type: Text Text Publication details: Oxford ; Institute of Management Foundation, 1997Availability: Items available for loan: 1 Call number: 658.8343 SMI.

Principles of marketing /

by Palmer, Adrian.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2000Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 PAL.

The complete idiot's guide to marketing basics

by White, Sarath.

Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1997, 1998Availability: Items available for loan: 1 Call number: 658.8 WHI.

International marketing Management

by Jain, Subhsh C.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi: CBS Publishers & Distributors, c1990Availability: Items available for loan: 2 Call number: 658.8 JAI, ...

Strategic marketing

by Cravens, David W.

Series: Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text Publication details: Boston : . Irwin/McGraw-Hill, ©2000Availability: Items available for loan: 1 Call number: 658.802 CRA.

The Marketing plan : a practitioner's guide.

by Westwood, John.

Edition: 2nd Edition.Material type: Text Text Publication details: New Delhi : Kogan page, 1999Availability: Items available for loan: 1 Call number: 658.8 WES.

Marketing challenges : cases & exercises

by Lovelock, Christopher H | Charles B.Weinberg.

Series: McGraw-Hill series in marketingEdition: 3rd editionMaterial type: Text Text Publication details: New York : McGraw-Hill, ©1993Availability: Items available for loan: 1 Call number: 658.8 LOV.

Consumer Behavior and Marketing Strategy

by Peter, J. Paul | Olson, Jerry C.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th editonMaterial type: Text Text Publication details: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: 1 Call number: 658.8342 PET.

Marketing, principles & perspectives

by Bearden,William O | Laforge, Raymond W | Ingram, Thomas N.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill, ©2001Availability: Items available for loan: 2 Call number: 658.8 BEA, ...

International Marketing

by Cateora, Philip R | Graham, John L.

Series: Irwin/McGraw-Hill series in marketingEdition: 10th editionMaterial type: Text Text Publication details: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: 1 Call number: 658.848 CAT.

Essentials of Marketing Research

by Dillon, William R | Neil, Thomas J | Firtle, H.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Boston, MA : Irwin, ©1993Availability: Items available for loan: 1 Call number: 658.83 DIL.

Global marketing management

by Keegan, Warren J.

Edition: 5th Edition.Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1995, 2000Availability: Items available for loan: 1 Call number: 658.848 KEE.

Global marketing : foreign entry, local marketing, and global management

by Johansson, Johny K.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Chicago : Irwin, ©1997Availability: Items available for loan: 1 Call number: 658.848 JOH.

Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E.Jerome | Brogowicz, Andrew A.

Edition: 17th Edition.Material type: Text Text Publication details: Illinois : Richard D.Irwin,Inc, 1981Availability: Items available for loan: 1 Call number: 658.8 MAC.

Developing successful marketing strategies

by Parmerlee, David [Author].

Series: Edition: New Edition.Material type: Text Text Publication details: Lincolnwood, Ill. : NTC Business Books, ©2000Availability: Items available for loan: 1 Call number: 658.8 PAR.

The Market Research Toolbox

by McQuarrie, Edward F.

Material type: Text Text Publication details: London: Sage Publications, 1996Availability: Items available for loan: 1 Call number: 658.83 MAC.

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